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Diamond Education

When shopping for a diamond, there are three easy steps ensuring that the process is smooth and stress free.

Consultation: An initial consultation with one of our team members in order to provide you with a comprehensive diamond education and different design options.

Selecting Diamonds: We work with a wide range of wholesalers to present you an assortment of highest quality diamonds to choose from. We will also ensure you will be educated knowing everything that is needed before choosing the perfect diamond. 


Setting the Diamonds: A professional and experienced master bench-jeweler located in Montreal will create your dream piece. Your finished piece is then delivered directly to your door in our special IMFJ packaging.


* Your ring is delivered to you along with an appraisal for insurance.


Diamond Education

 What you need to know before choosing the perfect diamond. 

Diamond Education

 What you need to know before choosing the perfect diamond. 

4 C’s 

Color Grade:

Diamond Color is graded in terms of how white or colorless a diamond is. The GIA grades diamonds from D-Z, with D being the most colorless, and Z containing noticeable brown or yellow tint.



Cut Grade:

The Diamond cut refers to the quality of the diamond, how well the stone is faceted, proportioned and polished. These factors directly impact a diamond’s ability to sparkle, along with its overall aesthetic appeal

The cut is the most important of the 4Cs and because Cut is so important to a diamond’s fundamental beauty, it’s crucial to review a diamond’s Cut carefully and ask for the eye of an expert.


A Diamond’s Clarity grade evaluates how clean a diamond is from both inclusions and blemishes. Inclusions are natural identifying characteristics such as minerals or fractures that appear while the diamonds are being formed. They may look like tiny crystals, pin points, clouds or feathers. 

The GIA grading scale rates diamonds from Flawless (FL) to Included (I).

As a jeweller, we would not recommend diamonds within the included clarity range.  We would typically recommend in the SI1 and SI2 range which are slightly included but their imperfections are often invisible to the naked eye.




Often when people hear the term “Carat Weight,” they think it refers to the size of the diamond. In actuality, Carat refers to the weight of the diamond, not how large the stone. While Carat weight is an element to consider when buying a diamond, the overall appearance and brilliance should carry more importance.


Diamond Shopping Tip: 

To get the most out of your diamond for less, finding a balance between color and clarity is key. While that balance varies by diamond shape, you can save money without sacrificing quality by staying on the high end of the color scale, but the lower end of the clarity scale, as long as there are no visible inclusions.